Summary: Exciting opportunity in a high-tech, creative, innovative, and market-leader space. This position plans and implements sales and marketing programs, both short and long range, targeted toward existing and new markets. This is a multi-faceted position where your input drives impact in the development of the company. This position reports directly to the C-suite. The role requires regional, national, and international travel amounting to at least 30% of the time.

Essential Duties & Responsibilities include the following:

  • Develops and implements strategic marketing plans and sales plans and forecasts to achieve corporate objectives for products and services.
  • Develops and manages sales/marketing forecasts and operating budgets.
  • Plans and oversees advertising and promotion activities including print, online, social media, electronic media, and direct mail.
  • Develops and recommends product positioning, packaging, and pricing strategy to produce the highest possible long-term market share.
  • Achieves satisfactory profit/loss margins and market share in relation to preset standards and industry and economic trends.
  • Ensures effective control of marketing results and takes corrective action to guarantee the momentum and achievement of marketing objectives.
  • Oversees and evaluates market research and adjusts marketing strategy to meet changing market and competitive conditions.
  • Monitors competitor products, sales and marketing activities.
  • Establishes and maintains relationships with industry influencers and key strategic partners.
  • Guides preparation of marketing activity reports and presents to executive management.
  • Establishes and maintains a consistent corporate image for all product lines, promotional materials, and events.
  • Directs sales forecasting activities and sets performance goals accordingly.
  • Directs staffing, training, and performance evaluations to develop and achieve sales and marketing programs and goals. Motivates and empowers staff to achieve goals.
  • Directs market channel development activity and coordinates sales distribution by establishing sales territories, quotas, and goals.
  • Represents company at trade association meetings to promote product.
  • Meets with key clients, assisting sales representative with maintaining relationships and negotiating and closing deals.
  • Coordinates liaison between sales department and other sales related units.
  • Analyzes and monitors expenditures to conform to budgetary requirements.
  • Assists other departments within organization to prepare manuals and technical publications.
  • Prepares periodic sales report showing bookings, potential sales, and areas of proposed client base expansion.
  • Reviews and analyzes sales performances against programs, quotes and plans to determine effectiveness.
  • Provides customer and market insights for product research and development.

    Education and Experience:

  • Bachelors Degree in Sales, Marketing or Business preferred
  • Minimum of ten years related experience with progressive managerial responsibilities
  • Demonstrated in-depth sales and marketing techniques and financial principles including margin analysis, lease and financing models, and return on investment.
  • Effective ability to communicate orally or in written form effectively with management, internal and external customers.

    Desired Competencies:

  • Driven and successful history in sales and building teams
  • Capable of developing complex sales strategies
  • Experience in or preference for nimble organizations
  • Fluidity across organizations, in work groups, and in customer engagements
  • Team player – Coachable and ability to coach
  • Entrepreneurial – ability to build things from scratch
  • Lifelong learner; intelligent
  • High emotional intelligence
  • Personable, good written and verbal skills


Lindsey Schultz, Corporate VP



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